Posts Tagged: Social media

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22
Mar 12

Quiet Down Facebook Friends You Don’t Care About With Acquaintance List Suggestions Box

Facebook doesn’t want noisy friends you never interact with cluttering your news feed. To help solve this, today it introduced an Acquaintance List suggestions manager that lets you quickly add multiple friends you don’t interact with to your Acquaintance List. Those added appear less frequently in your news feed.

To use the feature:

- visit your Friends interface and select the Acquaintance list. You’ll see suggestions in the sidebar that can be added with one click.

- Select “See All Suggestions” or click this “Too much stuff in your news feed?” link and to access the manager and instantly prune whole swaths of people Facebook thinks you find boring.

- They’ll never know you added them to the list, they’ll still be your friends, and if you find yourselves reconnecting you can always take them off.

Learn more about this acquaintance list suggestion at Techcrunch.

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21
Mar 12

Peter Corbett, CEO of iStrategy Labs on How does business adapt to social?

While our Sprinklr team was at SXSW 2012, we caught up with Peter Corbett, CEO of iStrategy Labs who shares his thoughts on what it takes for large enterprises and brands to successfully make the transition to social.

You can connect with Peter Corbett @corbett3000, LinkedIn, and visit his company website at  iStrategyLabs. How can you #adapttosocial?

Over 20 of the leading thinkers in social shared their thoughts on how does business #adopttosocial.

More video’s about how to #Adapttosocial:

Brian Schopfel, Co-Founder Eyes and Ears Entertainment
Robin Carey, CEO of Social Media Today
Michael Pranikoff, Global Director of Emerging Media at PR Newswire
Matt Dickman, EVP at Weber Shandwick
Joseph Jaffe, Founder and Partner of Evol8tion
Jeff Sass, Co-Founder of Social Object Factory
Dave Fleet, VP, Digital at Edelman
Dave Berkowitz, VP at 360i
Dave Kerpen, CEO at Likeable Media

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21
Mar 12

How Brands Can Be As Popular As Celebrities On Twitter

Lady Gaga reached 20 million Twitter followers last week. Why not take a few lessons from the stars themselves? Here are five things they can teach us about growing fans and followers.

1. Make it visual: Invest in a custom Twitter background that represents you or your brand.

2. Show fans some love: It’s not just about you. Your community wants you to hear them, so recognize people for making the effort to follow and interact with you.

3. Keep it human: Go easy on the sales talk and be yourself

4. Incorporate exclusive multimedia: Take screenshots and film video tutorials, and post them to your social profiles.

5. Help followers make new connections: Create connections between like-minded people on your followers list. They’ll thank you, and will be more likely to remain connected to you longer.

Read more details on each of these tips at prdaily.

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20
Mar 12

Are You In Control of Your Social Media Privacy?

By now, we know that social media behavior differs, based on factors like gender, age and nationality. It turns out, how you manage your social media privacy may depend on similar indicators.

ZoneAlarm created the below infographic, based on a 2012 study by Pew. The research points to gender-specific privacy practices. For instance, men are nearly twice as likely as women to profess regret for posting online content. On the other hand, men are more likely to maintain public social media presences.

View the full infographic at mashable.

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20
Mar 12

Calculating Customer Lifetime Value

The following infographic displays a case study of how to calculate a customer’s lifetime value.

View the full infographic and more guidelines at thebrandbuilder.

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19
Mar 12

Facebook Adds Mobile Referrals To Insight Dashboard

A new component in Facebook’s insights dashboard shows mobile traffic referrals.

It includes line graphs of traffic referral sources for mobile visitors and the types of handheld devices they’re using.

According to the Facebook developer blog, you can also view line graphs of the following mobile traffic referral sources:

  • Feed: These referrals are triggered by publishing via Open Graph, Graph API, or using the feed dialog.
  • Timeline: These referrals from timeline are mobile app referral clicks that come directly from Timeline as a result of publishing content as noted above.
  • Notification: Referrals from notifications are triggered via sending requests on mobile web, iOS, or Android.

Read more on mobile referrals to insight dashboard at allfacebook.

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19
Mar 12

How to Make Your Tweets More Trustworthy

Ever feel like you tweet something important, but no one believes you?

A recent study shows you how to boost the credibility of your tweets, making people take them more seriously.

Here are the top 10 things that make tweets more trustworthy:

1. Post was retweeted by someone you trust
2. Author is a subject expert
3. You follow the author
4. Tweet contains a URL you clicked through
5. Author is someone you’ve heard of
6. Account has verification seal
7. Author often tweets on topic
8. Author’s tweets frequently include similar content
9. Author’s user image is a personal photo
10. Author is often mentioned and/or retweeted

Read more details on this study at Mashable.

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16
Mar 12

8 Tips for Beginning Social Marketers

Whether your company is looking to hire outside agencies or increasing their social media staff, its critical to guidelines established in the on-boarding process. Take a look at the 8 important tips to maintain a consistent voice online.

1. Create a Social Style Guide: Define a company voice, are you strictly business or are you comfortable throwing a few jokes in the mix?

2. Define Social Goals: What networks are you targetting? What are you hoping to create within those social channels?

3. Set Parameters and Grant Freedom: Give you new hires the ability to use their own tone when distributing articles for the company.

4. Set Up a Probationary Period: Look over messages for a set period of time to make sure they correspond with the company’s values.

For the full list go to Social Media Examiner.

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16
Mar 12

Why Marketers Never Learn From Others’ Social-Media Mistakes

There are many lessons that can be gleaned from frequent social media mistakes you have heard about, but five broad points indicate why brands get tarred with the hashtag #FAIL:

Facebook Dislike Button1. They fail to take social-media complaints seriously. By they time they wake up to the threat, the supercharged nature of social-media conversation has overwhelmed them.

2. Year in, year out, brands dismiss the relevance and influence of new social-media technologies and platforms. It happened with newsgroups (Kryptonite), blogs (Target) and Facebook (HSBC). Who is to say Pinterest won’t be next?

3. A nascent social-media problem becomes a full-blown #FAIL because the brand hasn’t allocated the necessary resources and experience to managing social-media comms.

4. Marketing, PR and corporate communications are used to working in silos. Social media creates challenges that means they have to learn to work together.

5. Crowdsourcing means anything can happen.

Learn more about why marketers never learn from others social media mistakes at adage.

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15
Mar 12

The Beauty of Social Media

The beauty industry has embraced social media wholeheartedly and as well as any other, with the bright, striking visuals and product showcasing of cosmetic and skincare brands a natural fit for the strong 18-35 female demographic, particularly on Facebook.

This infographic takes a closer look at the social beauty business, and the often innovative ways the top brands are using these channels.


View the full infographic at mediabistro. 

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