There are many lessons that can be gleaned from frequent social media mistakes you have heard about, but five broad points indicate why brands get tarred with the hashtag #FAIL:
2. Year in, year out, brands dismiss the relevance and influence of new social-media technologies and platforms. It happened with newsgroups (Kryptonite), blogs (Target) and Facebook (HSBC). Who is to say Pinterest won’t be next?
3. A nascent social-media problem becomes a full-blown #FAIL because the brand hasn’t allocated the necessary resources and experience to managing social-media comms.
4. Marketing, PR and corporate communications are used to working in silos. Social media creates challenges that means they have to learn to work together.
5. Crowdsourcing means anything can happen.
Learn more about why marketers never learn from others social media mistakes at adage.