Posts Tagged: Social media

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16
Mar 12

Why Marketers Never Learn From Others’ Social-Media Mistakes

There are many lessons that can be gleaned from frequent social media mistakes you have heard about, but five broad points indicate why brands get tarred with the hashtag #FAIL:

Facebook Dislike Button1. They fail to take social-media complaints seriously. By they time they wake up to the threat, the supercharged nature of social-media conversation has overwhelmed them.

2. Year in, year out, brands dismiss the relevance and influence of new social-media technologies and platforms. It happened with newsgroups (Kryptonite), blogs (Target) and Facebook (HSBC). Who is to say Pinterest won’t be next?

3. A nascent social-media problem becomes a full-blown #FAIL because the brand hasn’t allocated the necessary resources and experience to managing social-media comms.

4. Marketing, PR and corporate communications are used to working in silos. Social media creates challenges that means they have to learn to work together.

5. Crowdsourcing means anything can happen.

Learn more about why marketers never learn from others social media mistakes at adage.

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15
Mar 12

The Beauty of Social Media

The beauty industry has embraced social media wholeheartedly and as well as any other, with the bright, striking visuals and product showcasing of cosmetic and skincare brands a natural fit for the strong 18-35 female demographic, particularly on Facebook.

This infographic takes a closer look at the social beauty business, and the often innovative ways the top brands are using these channels.


View the full infographic at mediabistro. 

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15
Mar 12

Content Dilution and How to Avoid It

We know that content beats advertising, and more and more brands are acting as media companies. Skimping on quality and diluting content can seem like it is paying off in the short-term as we confuse noise with signal, but in the long run everyone loses.

Social Network MapBefore hitting “publish,” apply a healthy-dose of self skepticism and ask:

- Does this content solve a problem or answer a question?

- Is this useful or entertaining to my audience?

- Will this piece of content have staying power beyond real-time?

- Is this content worth sharing?

- Would you read it?

- Is it good enough to send to the CEO in an email?

Read more details on each of these tips to avoid content dilution at socialmediaexplorer.

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14
Mar 12

How to Survive the New World of Social Sales

“Email, to me, is still the largest social network in the world,” says Brian Solis. “The reality though, is that we’re using it less and less.”

How can we as marketers revitalize the experience of email?

By repackaging it, making it more compelling, even “awesome” says Solis, principal of Altimeter Group. “We need to start thinking of email databases as social databases … and how consumers are evolving into different mediums.”

In this interview, Solis talks about steps to take now to adapt to this radical shift.

Read more about the new world of social sales at business2community.

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14
Mar 12

Facebook Lets Apps Post Locations And Tag Friends

It’s all about location and the company you keep. And now that’s true for third-party applications on Facebook.

Facebook is allowing developers of third-party applications to include tags of friends and locations.

To enable these features, the following APIs and documentation are now available:

  • Setting location on posts — with open graph actions and objects or with stream publish stories
  • Tag friends on posts — with open graph actions or with stream publish stories
  • Improved search for places — including optional latitude, longitude, and distance parameters as well as support for finding posts from friends around a place
  • Read posts with location — using the FQL table location_post

Learn more about these new Facebook app features at allfacebook.

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13
Mar 12

5 Keys to Finding Your Brand’s Voice on Social Media

An organization’s online voice is what people “hear” from a brand through blogging, tweeting, and community conversations. But, if handled poorly, it can confuse an audience or, worse, irritate them.

You can avoid this fate by keeping a few important things in mind:

Authenticity: People speak of authenticity often when discussing how brands should represent themselves online. This may seem like a no-brainer, but it’s more than just being “verified” on Twitter. It’s about being genuine.

Humanity: Your online voice should not sound like it came from your legal department, and you certainly should avoid traditional PR and marketing jargon.

Reflection of culture: Every organization has a unique internal culture. This is your organization’s “personality,” and it goes hand in hand with presenting a human identity online.

Read more of these keys to finding your brands voice at prdaily.

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13
Mar 12

Pinterest and legal issues: Read this before you pin anything

Last month, attorney and photographer Kirsten Kowalski deleted her Pinterest inspiration boards.

In her blog post about her decision, Kowalski explained that the site’s terms of use stipulate that people who pin photos to the site agree that they are the owners of the photos or have permission from the owners to post them.

Is it a real risk?

The idea that Pinterest would set its terms so that any user pinning a photo that he or she didn’t own or have permission to use seems contrary to the site’s purpose, since it’s built around quickly sharing images.

Protect yourself

It’s suggested that users should shield themselves by contacting copyright owners before posting images.

Another complication

Photographers have big concerns about Pinterest’s terms, too. Many want to use the site to promote their work, pinning an image may be problematic for photo owners.

Read more on pinterest and legal issues at prdaily.

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13
Mar 12

Social Media Redefines Marketing

Recently, Proctor & Gamble laid off 1,600 employees after it realized that it could advertise for free on Google and Facebook. However, social marketing goes beyond simply using Facebook and Twitter as channels to carry messages for your company. It’s a shift from marketers who push an agenda, instead it’s putting a premium on connecting the customer to the right people at your organization.

Xbox uses Twitter in a customer-support capacity to respond to more than 5000 tweets per week in an average response time of single digits. This has earned them a Guinness World Record for Most Responsive Brand on Twitter, and drove customer satisfaction rates that spill into marketing gains.

Read the full story written by Sprinklr’s CEO, Ragy Thomas at Digiday.

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13
Mar 12

30% of Industrial Companies Using Social Media Aren’t Measuring Their Efforts

A recent survey by Semplice Research, the “2011 Social Media in Industry Survey,” found that 30% of industrial companies—manufacturers, industrial suppliers, service providers and consultants—that used social media in 2011 did not measure their efforts at all.
Metrics

Companies using an outside agency for social media were more likely to use metrics than those relying entirely on in-house staff with other responsibilities.

Obstacles & successes

The most commonly cited obstacles to success were “the time involved” (65%) and “general lack of interest within our company” (47%).

Plans for 2012

100% of the companies that rated their 2011 social media efforts as “very successful” plan to increase their use of social media in 2012, along with 88% of those that rated their 2011 efforts as “moderately successful.” Neither of these groups have plans to decrease or cease their use of social media.

Read more on this study at business2community.

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13
Mar 12

Eleven Ways Facebook Page Timelines Change Your Content Strategy

The Newsfeed hasn’t changed, and so to some degree your content strategy is still about what’s happening “now”. But Facebook Pages now make it about the past present and future as well!

Here are a 11 things to consider in your new Facebook content strategy:

1. Your Second Website – The timeline allows visitors to your page to interact with a story that has a beginning, a middle, and it now.

2. Tell A Story In Your Cover Image

3. Soft Sell – Facebook says that your cover image should not be used for calls to action

4. Simplify Your Profile Picture – The new profile picture (AKA avatar) is now 180 pixels square.

5. Complete Your About Section

6. Create Milestones - Up until now, anything posted on the Facebook page was automatically tagged with the date it was posted. Milestones allow you to select any date in the past.

7. Direct Attention with Highlights and Pins – Up until now Facebook admins had little control over how posts were displayed on their Page. and visitors to that page would see updates in either reverse chronological order or in an order determined by Facebook’s Edgerank.

View more ways Facebook Page timelines change your content strategy at socialmediatoday

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