Posts Tagged: Social Networking

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23
Mar 12

5 Ways Spotify Is Pioneering the Hyper- Social Business Model

Spotify has experienced meteoric growth since integrating with the new Facebook Open Graph in September. It is quickly becoming the leader in streaming music, an already crowded category.

Below you’ll find a list of reasons why Spotify gets the Open Graph 2.0 right, and how the company has created such an incredible user experience.

1. Unparalleled Facebook Integration: users transition between Facebook and Spotify smoothly. As soon as a user links Spotify to his Facebook account, his friends’ listening activities  are featured prominently right on the app.
2. Sharing vs. Privacy:  Users can choose what information they want to share with their friends and, if desired, not share their listening activities at all.

3. Apps Within an App: Social is the key to web personalization. Specifically, Spotify opened its platform to allow third-party applications to cater to users’ musical tastes even more.

4. Walking the Tightrope: Ultimately, what makes Spotify so impressive is its balance between the on-Facebook and off-Facebook experiences, not to mention, its balance between sharing and privacy.

5. From Social to Hyper-Social: The next generation of social technology, including the Facebook Open Graph 2.0, is changing the rules for engagement all over again. It’s time for businesses to decide: Either get hyper-social like Spotify, or get left behind.

Read more details on each of these ways Spotify is pioneering the hyper-social business model at Mashable.

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22
Mar 12

How Social Login Enhances Websites

If you want to make it super-simple for people to create accounts using your network, why not simply integrate social login? Two rather large networks, Pinterest and Klout, both require folks use either Facebook or Twitter to even create an account.

Both of the above services leverage social login to quickly bring people into their networks.

The major advantages of social login include:

  • Rapid signup/user adoption: People won’t need to type a thing, they’ll simply grant your system access to their existing credentials.
  • Photo integration: Social networks allow you to import the photograph of the user into your system immediately.
  • Email contact: Many social networks allow you to pull in contact details from the user (such as an email address), making it very easy to allow you to communicate with users.
  • Spam reduction: Because social networks authenticate individuals and generally don’t allow multiple accounts, the likelihood of false identities and spammers goes down.

Read more on how social login enhances websites at socialmediaexaminer.

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21
Mar 12

Peter Corbett, CEO of iStrategy Labs on How does business adapt to social?

While our Sprinklr team was at SXSW 2012, we caught up with Peter Corbett, CEO of iStrategy Labs who shares his thoughts on what it takes for large enterprises and brands to successfully make the transition to social.

You can connect with Peter Corbett @corbett3000, LinkedIn, and visit his company website at  iStrategyLabs. How can you #adapttosocial?

Over 20 of the leading thinkers in social shared their thoughts on how does business #adopttosocial.

More video’s about how to #Adapttosocial:

Brian Schopfel, Co-Founder Eyes and Ears Entertainment
Robin Carey, CEO of Social Media Today
Michael Pranikoff, Global Director of Emerging Media at PR Newswire
Matt Dickman, EVP at Weber Shandwick
Joseph Jaffe, Founder and Partner of Evol8tion
Jeff Sass, Co-Founder of Social Object Factory
Dave Fleet, VP, Digital at Edelman
Dave Berkowitz, VP at 360i
Dave Kerpen, CEO at Likeable Media

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20
Mar 12

Are You In Control of Your Social Media Privacy?

By now, we know that social media behavior differs, based on factors like gender, age and nationality. It turns out, how you manage your social media privacy may depend on similar indicators.

ZoneAlarm created the below infographic, based on a 2012 study by Pew. The research points to gender-specific privacy practices. For instance, men are nearly twice as likely as women to profess regret for posting online content. On the other hand, men are more likely to maintain public social media presences.

View the full infographic at mashable.

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19
Mar 12

Facebook Adds Mobile Referrals To Insight Dashboard

A new component in Facebook’s insights dashboard shows mobile traffic referrals.

It includes line graphs of traffic referral sources for mobile visitors and the types of handheld devices they’re using.

According to the Facebook developer blog, you can also view line graphs of the following mobile traffic referral sources:

  • Feed: These referrals are triggered by publishing via Open Graph, Graph API, or using the feed dialog.
  • Timeline: These referrals from timeline are mobile app referral clicks that come directly from Timeline as a result of publishing content as noted above.
  • Notification: Referrals from notifications are triggered via sending requests on mobile web, iOS, or Android.

Read more on mobile referrals to insight dashboard at allfacebook.

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18
Mar 12

Consumerization of IT: The Social Networking Problem

Creating tools for the enterprise company can face a variety of problems that can make even the most well-thought-out plans illuminate errors. The magnitude of connecting companies of upwards 18,000 people need to connect through an expansive web of people and departments. Managers need a place to file questions so that employees can refer to the same location, and no one is bothered by answering repetitious questions.

Additionally, employees are hesitant to new sources of sharing, preferring to stick with familiar channels like email. The important goal is to gently force employees to change, and release products that are centered around responding to the customer’s experience.

Read the full story at CIO.

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16
Mar 12

Why Marketers Never Learn From Others’ Social-Media Mistakes

There are many lessons that can be gleaned from frequent social media mistakes you have heard about, but five broad points indicate why brands get tarred with the hashtag #FAIL:

Facebook Dislike Button1. They fail to take social-media complaints seriously. By they time they wake up to the threat, the supercharged nature of social-media conversation has overwhelmed them.

2. Year in, year out, brands dismiss the relevance and influence of new social-media technologies and platforms. It happened with newsgroups (Kryptonite), blogs (Target) and Facebook (HSBC). Who is to say Pinterest won’t be next?

3. A nascent social-media problem becomes a full-blown #FAIL because the brand hasn’t allocated the necessary resources and experience to managing social-media comms.

4. Marketing, PR and corporate communications are used to working in silos. Social media creates challenges that means they have to learn to work together.

5. Crowdsourcing means anything can happen.

Learn more about why marketers never learn from others social media mistakes at adage.

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15
Mar 12

Content Dilution and How to Avoid It

We know that content beats advertising, and more and more brands are acting as media companies. Skimping on quality and diluting content can seem like it is paying off in the short-term as we confuse noise with signal, but in the long run everyone loses.

Social Network MapBefore hitting “publish,” apply a healthy-dose of self skepticism and ask:

- Does this content solve a problem or answer a question?

- Is this useful or entertaining to my audience?

- Will this piece of content have staying power beyond real-time?

- Is this content worth sharing?

- Would you read it?

- Is it good enough to send to the CEO in an email?

Read more details on each of these tips to avoid content dilution at socialmediaexplorer.

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14
Mar 12

Zappos TweetWall Focuses on Real-Time Product Discovery

Simply defined, discovery is the process for helping customers find new products that they may not have been aware of, and for sites as large as Zappos with its 136,000+ SKUs, discovery is an especially huge issue. That’s why it created a discovery tool called TweetWall.

According TweetWall creator Alice Han, the tool was designed to let Zappos’ customers know “what are people tweeting about right now. It creates a fun way to see what may be trending or what may just be an odd item we carry that’s a fun conversation starter.”

Visitors can browse through the TweetWall image gallery and see product tweets as they are posted in real-time. Users can tweet their own thoughts to see those featured on the wall, as well.

TweetWall is not all that Zappos is up to when it comes to social commerce, especially in its “what people are talking about right now” iteration.  There’s even an app that lets you see the weather in your area so you’ll know which of Zappos products to wear.

Learn more about Zappos tweetwall at socialcommercetoday.

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14
Mar 12

Facebook Lets Apps Post Locations And Tag Friends

It’s all about location and the company you keep. And now that’s true for third-party applications on Facebook.

Facebook is allowing developers of third-party applications to include tags of friends and locations.

To enable these features, the following APIs and documentation are now available:

  • Setting location on posts — with open graph actions and objects or with stream publish stories
  • Tag friends on posts — with open graph actions or with stream publish stories
  • Improved search for places — including optional latitude, longitude, and distance parameters as well as support for finding posts from friends around a place
  • Read posts with location — using the FQL table location_post

Learn more about these new Facebook app features at allfacebook.

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