It is the hottest summer on record and Midtown is a fancy oven in the summertime. Sprinklr is experiencing rapid growth and our offices are full of passionate, excited people who are working hard…and this raises the temperature (and our A/C bill as well).
In short, things are HOT at Sprinklr, no matter how you look at it.
So when David Factor, Senior Account Executive at Sprinklr noticed a tweet about Ben & Jerry’s offering free samples of its new frozen yogurt – the office leaped at the chance.
One simple post about the new promotion had the whole office talking about it and as a place full of social media minded folks, we went straight to Twitter for our voice. Everyone in the office was tweeting, re-tweeting, or pleading for a stop at our space!
On top of our relentless focus on our clients and increased intensity for a Ben & Jerry’s moment, they responded directly to David about driving to our office in Midtown. They scheduled to stop by directly at our office, and even scheduled a time when they would visit so could plan work accordingly. When their crew stopped by we captured the whole experience on our camera.
Here are thoughts from Terrence (@BenJerrysTruck) on how Ben & Jerry’s does Social@Scale
Ben & Jerry’s has been promoting new flavors and types of ice cream for the last 3 years over Twitter from the early stages of 2009. With a devoted crew that can monitor Twitter, Ben & Jerry’s teams throughout New York City can register where they get requests for them to stop by. This allows for free promotion for the brand on social networks, while delighting their customers with superb customer service. This allows for great free promotion within networks that people trust, and plenty of reviews for new products as they get released. From Sprinklr’s experience, they have a whole crop of new advocates for their Greek Yogurt line.
Their devotion to social has led @BenandJerrys to over 65,000 fans on Twitter, with nearly 20k followers just to their @BenJerrysTruck account that spans the East Coast.
Ben & Jerry’s has made their services social, finding a new way to incorporate the tradition of the ice cream truck, and the excitement it encapsulates. This also reinforces their social mission statement “To operate the Company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally and internationally.”
Post written by Kara Lee, lead Community Manager at Sprinklr. Find her @sprinklr
