Posts Tagged: study

Social@Scale: Content Manager — No Comments
23
Jul 12

Brand Content: What Consumers Really Want?

Yahoo! recently conducted a survey to better understand consumer perception of brand content. This survey can help you to optimize your brand content strategy giving you valuable insight into what consumers want. Below are the main results:

What type of incentives do consumers want?

- 71% want samples of products to test
- 71% want vouchers and discounts
- 70% want exclusive information on the brand and its products/services

What type of content do consumers want?

- 86% want advices, tips and practical information
- 85% want product information that helps make purchase decisions
- 80% want product benchmarks

Read more insights to what consumers really want at business2community.

Social@Scale: Reporting Manager — No Comments
8
Jun 12

Facebook Users Interact with Brand Content Over Ads

Recent studies show Facebook users are more likely to interact with branded content on the site, not advertising.

- 44% of internet users worldwide said they never clicked on ads or sponsored listings on Facebook, according to research from Greenlight.

- 31% said they rarely clicked on advertisements.

However, only 17% said they never “liked” brands and companies on Facebook, according to the same study. A quarter of users (26%) said they did so often and 9% said regularly.

Read more details on this study at emarketer.

 

Social@Scale: Community Manager — No Comments
6
Jun 12

Social Media Customer Service Faces a High Bar

A recent study by Oracle found that online users valued having a number of pathways to customer service support, including through social media, click-to-call services and instant messaging.

- 46% of those polled anticipated that companies would provide customer support through Facebook

- 17% of respondents thought brands would provide support and information via Twitter accounts.

But customers desired quick responses when communicating on social networks—just over half of Facebook users and more than eight in 10 Twitter users expected to receive responses to questions or concerns posted on the social networks in a day or less.  The “always on” nature of social media requires that brands with a presence on those channels remain constantly engaged with customers.

Read more details on this study at emarketer.

Social@Scale: Content Manager — No Comments
4
Jun 12

Content Curation can Inform and Engage Customers

These days, almost all marketers are finding, filtering and sharing content, according to content curation services provider Curata. In a March 2012 poll of more than 400 US marketers and agencies that sold to business-to-business and business-to-consumer companies, Curata found that 95% had curated content in some way over the past six months by sharing a link, blog post or other content type with a potential customer.

The survey also found that 85% of respondents viewed the main objective of content creation as establishing thought leadership. Building a brand’s visibility and buzz was a close second, at 80%.

Read more details on this study at emarketer.

Social@Scale: Community Manager / Social@Scale: Social Media Manager — No Comments
17
May 12

Brand Related Posts Drive Highest Facebook Engagement

What’s the secret to an engaging Facebook business page? According to the results of an internal study revealed by Facebook yesterday, posting content about subjects related to your brand is your best bet.

Study Results

Overall, Facebook found that brand-related posts, were the most significant predictor of page engagement.

Facebook also reported on several content posting best practices to consider, depending on your Facebook marketing goals:

  • Goal = Generating Shares: post about topics related to your brand and leveraging photos, photo albums, and video content.
  • Goal = Generating Likes: Post about topics related to your brand and using a clear call-to-action, such as “Like this if …”
  • Goal = Generating Comments: Again, make the post about your brand, and spark discussion by posing a question in your post.

Read more details on this study and tips to increase Facebook engagement at HubSpot.

 

Social@Scale: Social Media Manager — No Comments
3
Apr 12

Why CEOs Should Be on Twitter

There may be new reasons for CEOs and CMOs to join Twitter.

BRANDfog survey results indicate that consumers believe C-suite engagement in social media can benefit how they view a brand and its executive leadership.

The majority of survey respondents, 78%, said CEO participation in social media leads to better communication, while 71% said it leads to improved brand image and 64% said it provides more transparency.

In terms of importance, 86% of respondents rated CEO social media engagement as somewhat important, very important or mission-critical. CEO activity on social networks also appears to influence employees’ faith in their company.

Read more on this study at emarketer.

Social@Scale: Community Manager — 2 Comments
28
Mar 12

Social Medias Impact On Lead Generation

It’s no surprise that business-to-business marketers and agencies are looking for leads online. BtoB Magazine found that 59% view lead generation as their greatest online marketing challenge.

Currently, most respondents rely primarily on email—57% said it was the online channel that contributed the most qualified leads to their businesses.

But a significant number said that some other online channel was their biggest driver of leads, though this group was split among several channels, including paid search (20%) and social media (13%).

Respondents from agencies were more likely than marketers to report that social or search was their most successful marketing channels.

Both B2B marketers and agencies felt that social media in particular has room to grow for their organizations.

Read more on this study and why B2B Marketers are optimistic about social media for lead generation at emarketer.

Social@Scale: Social Media Manager — No Comments
27
Mar 12

Studies Prove Social Media Marketing Lasts Longer

Social media has proved in the past years that it can bring positive ROI when done right.

As businesses understand that social media is no short term sprint than more something like a marathon they engage with more diligence to plan their steps to reach a long term ROI.

The following infographic from BzzAgent displays findings on business to business social media.

View the full infographic and more insights business2community.


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