#1: Use High-Quality Images to Promote Products
For retailers and online merchants, Tumblr is a great place to link up with consumers. For example, ModCloth, an indie clothing company, uses high-quality photos of its merchandise to entice followers to make a purchase.
#2: Post News and Information in Photo Form to Reach Visual Thinkers
Tumblr meshes well with fashion retailers and highly visual brands, but the site does not cater to text-based businesses. Companies heavily focused on words and information would not do well by posting 1,000-word articles on the site.
#3: Add Personality to the Posts to Endear Your Brand to Followers
Brands have free rein to be more personal with their followers than, let’s say, on network television.
#4: Give Followers a Behind-the-Scenes Look to Make Them Feel Part of the Brand
Read more on each of these tips to connecting with customers at socialmediaexaminer.