AdAge shared an infographic displaying how Twitter, Weibo, and the other leading microblogging platforms stack up.
View the full infographic and more details at AdAge.
Posts Tagged: Twitter
25
Jul 12
5 Ways to Humanize Your Brand on Twitter
People want to do business with PEOPLE we know, like, and trust. Playing it that safe on Twitter runs the risk of becoming devoid of personality giving followers no clue “who” they’re engaging with on the other side of the bright azure blue Twitter curtain.We don’t want to snuggle up with a logo. Below are 5 ways to humanize your brand on twitter:
1. Add your community or content manager’s Twitter handle to the bio
2. Use a company logo for your Twitter account, but humanize it with real people
3. Include the community manager(s) face(s) in the Twitter background
4. Host Twitter chats
5. Answer the Twitter phone
Read more details at convinceandconvert.
18
Jul 12
Twitter Is Top Social Platform For the World’s Biggest Firms
Data from 2012 Global Social Media Check-Up, shows Twitter is the number one social network in use amongst companies in the Fortune Global 100, with some 82 percent of the world’s biggest firms across the U.S., Europe, Asia-Pacific and Latin America using the micro-blogging channel.
Additional findings from the study are displayed in the infographic below.
View the full infographic and more details at MediaBistro.
16
Jul 12
74% of B2B Content Marketing Is Done on Social Media
Content marketing is a great way to engage your audience and tell a compelling brand story. It’s also primed for social media. You can explore this infographic below for a comprehensive look at the state of content marketing:
View the full infographic at MediaBistro.
22
Jun 12
40% of the World’s Top Websites Link to Twitter On Their Homepage
Did you know that almost a quarter of the top 10,000 websites in the world use some form of official Facebook integration on their homepage?
So how does that compare to Twitter? Well, while two-fifths (41.7 percent) of the top 10,000 websites have some form of Twitter link on their homepage (i.e., “follow us on Twitter”), just 4.3 percent use Twitter’s share button, and only one in ten (10 percent) utilise any of the official Twitter widgets.
The top four social platforms by site integration with plugins and widgets are:
Facebook: 24.3%
Google+: 13.3%
Twitter: 10.0%
LinkedIn: 0.6%
If you rank these channels by any kind of linkage, which includes the “follow us on Twitter” variety, the numbers increase dramatically.
21
Jun 12
Twitter Ads Will be Rolled Out to 50 Countries This Year
Twitter’s CEO Dick Costolo recently announced Twitter will aggressively expand its advertising products to 50 countries worldwide by the end of 2012.
He’s hopeful that it would be able to sign on advertisers to buy Promoted Products, like Promoted Tweets, Trends and Accounts.
Currently 60 percent of users access Twitter via mobile, and its growth is still steady, not slowing down like its main rival Facebook.
Twitter’s revenue is expected to reach as high as $400 million this year and possibly up to a billion by 2014.
Twitter’s monetization strategy revolves around two main income sources: Promoted Products, its advertising products, and selling tweets from the firehose.
Read more details on this story at MediaBistro.
13
Jun 12
Twitter News Feed Updates with Location-Tailored Trends
Twitter has announced Tailored Trends will become part of its service, rolling out slowly across the world right now. The idea is to capture “emerging topics people are talking about on Twitter” in a sequence that is now based on where users are located. Users can turn off the location aspect and can, if curious, select locations to see the tailored trends elsewhere. Though it’s a subtle adjustment, it’s possible it may have a significant effect on the informational value of Twitter as a feed of relevant news.
Read more details on this twitter update at fastcompany.
21
May 12
4 Tips for a Successful Twitter Contest
A Twitter contest is not only a great way to build buzz and increase brand engagement, but it also generates new followers and grows your brand presence.
There are several different types of Twitter contests.
1. Creative answer: users are usually asked to answer a question from the organizers using a hashtag. The answers need to be as creative as possible, and the winners will be chosen by the organizers.
2. Sweepstakes: Winners are chosen at random or through a ‘lucky’ draw. Sweepstakes can come in several different forms as well: Retweet to win, through an application, or follow to win.
3. Photo Contest
4. Question & Answer: Winners would be selected based on either the fastest time it is answered by a participant.
Read more details on each of these Twitter contests at JeffBullas.
18
May 12
6 Proven Ways to Get More Retweets
Here are 6 interesting data-backed tips that you can apply to your own Twitter efforts to get more retweets … and by extension more site traffic, more leads, and more customers!
1. Share Lots of Content: Users who tweet more links (as opposed to more replies and conversations) get more retweets.
2. Tweet About Twitter: Tweeting about Twitter is a great way to tap into a common interest that most of your followers share, regardless of their industry.
3. Say Something New: People don’t want to retweet the same things that everyone else is saying.
4. Ask for the Retweet: Include a call to action
5. Experiment With Contra-Competitive Timing: When the rest of the social media world is more quiet, it can be easier to make yourself heard.
6) Don’t Talk About Yourself
Read more details on each of these tips to get more retweets at hubspot.
16
May 12
Twitter reaches 10 Million Active Account in the UK
Today Twitter UK announced that it has over 10 million active users in the UK. It defines active users as those that log in at least once every 30 days.
To state that Twitter has 10 million active accounts is impressive because this means almost one in seven of the population of the UK — has an active Twitter account.
80% of users in the UK also access Twitter from their mobile devices compared to Twitter’s global average of 55%. This higher percentage for UK users seems puzzling until you look at the differences in mobile data packages in the UK compared to the US.
Read more on this story at zdnet.
