Posts Tagged: Twitter

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9
Mar 12

Twitter to Tweak Brand Pages

Twitter‘s brand pages will be enhanced this year to let marketers offer “e-commerce contests and sweepstakes,” according to a report.

The new pages will let app developers “build experiences on Twitter, much the way they do on Facebook,” according to Advertising Age, which cites “three executives familiar with the matter.” Twitter hasn’t set a date on when the new pages might appear, but is telling marketers to expect them this year, the report says

Twitter rolled out brand pages in December with 21 partners including American Express, Best Buy, JetBlue and Nike. The pages let marketers customize their headers to make their logo and tagline more prominent than they had been previously.

Read more details on these changes at Mashable.

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8
Mar 12

AMEX’s new Twitter integration marketing

AMEX new Twitter integration lets American Express cardholder receive special offers by tweeting with a special hashtag. Initial partners include Zappos, the Cheesecake Factory, McDonald’s, Best Buy, Virgin America, and Whole Foods.

In order to redeem a deal, you send a tweet with a hashtag and the offer is loaded on to the account. (A one-time registration process is required to connect the credit card account with the Twitter handle.) For example, to load the Whole Foods offer on to my AMEX card you may tweet:

I love the cheese and wine at #AmexWholefoods.

The credit appears automatically when the card is swiped and offers can be sent.

Instead of a separate landing page to highlight the special offers, AMEX presents them as a list of favorites from the AMEX Twitter account. Each links back to the merchant’s Twitter account.

Because of Twitter’s reach and broad exposure, merchants get exposure to new potential customers. That can be powerful for spreading beyond existing followers on Twitter.

Learn more about AMEX’s twitter integration at venturebeat.

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8
Mar 12

How Twitter Reacted to the New iPad Annoucement

It’s likely your Twitter feed has been buzzing with talk about the new iPad all week, but what does that mean?

Twitter users seemed to have their money on the name iPad 3, which at more than 11,000 tweets, was the most talked-about. However, the iPad chatter dwarfed conversation about Apple TV, which received a little more than 2,100 tweets.

It comes to no surprise that most of the conversation originated in the U.S. and Europe.

View more details and a visualization of the twitter reaction to the new iPad at Mashable.

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7
Mar 12

Facebook Launches ‘Marketing Classroom’ for Businesses

Facebook has launched a marketing classroom that aims to help businesses build their presence on the social network.

It features video demonstrations, livestreamed events and worksheets that focus on areas such as Sponsored Stories, as well as how to measure and improve ad campaigns.

It’s useful for Facebook to educate brands how they can get the most out of the timeline, particularly around promoting the use of apps, as at the moment the timeline wall is featured more prominently than branded apps.

The new marketing classroom is most likely part of Facebook’s drive to get people to spend more of their ad budget on the social network.

Learn more about Facebook’s Marketing Classroom for businesses at econsultancy.

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7
Mar 12

Twitter’s Rate of Growth in U.S. Outpacing that of Facebook

Facebook’s membership is nearly four times that of Twitter.

The number of Facebook members in the U.S. is about 152 million; Twitter has roughly 38 million users.

However, a new report from eMarketer reveals that Twitter’s growth is exploding in the U.S., as Facebook’s slows to single digits for the first time. Overall, the growth in membership for both sites is expected to decline over the coming years in the U.S.

According to eMarketer, Facebook membership grew by 13.4 percent in 2011 (a 25 percentage point drop from the previous year) compared with Twitter’s 31.9 percent growth (an increase of roughly 8 points from 2010). This year, Facebook users are expected to grow by 6.6 percent; Twitter’s membership will likely expand by 20.7 percent.

Read more details on this study at prdaily.

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6
Mar 12

Facebook and Twitter Icons Influence Purchasing Decisions

Recent studies find displaying a Facebook “Like” button or a Twitter symbol on a Web site increases the likelihood that consumers will buy some products and reduces the chances that they will buy others.
Webtreats Matte Black Social Media Icons

The study by Empirica research found that consumers who viewed a product they would be proud to show off were 25 percent more likely to buy it than those who saw the same product without an icon.

The impact on intended buying behavior emerged regardless of whether people had any memory of having seen the social media icons. The researchers suggest that these symbols have penetrated people’s unconscious processes and can influence their buying behavior even when they are not aware of it.

Learn more about how Facebook and Twitter Icons are influcing purchasing decisions at destinationcrm.

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2
Mar 12

Hashtag Marketing On the Rise

The pound sign or hastag (#) symbol is an easy way to organize content on Twitter, and now it is also being used to promote content online. TV networks are starting to use the hashtag to create conversations around their show with hashtags like #Revenge or #TopChep. In some reality shows like Project Runaway. each contestant has their own hashtag assigned to them so audiences can vote alongside the show.

Some companies are going further to brand themselves online via the hashtag symbol and their slogan. A consumer might see an advertisement for Red Bull with the #givesyouwings to tweet at the company. Just be careful that you guide the conversation, and that the trending topic keeps a positive light on the organization.

Read the full article at Social Media Today.

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2
Mar 12

How Twitter Is Pairing Its Interest Graph With Ads

A new article published today by Bloomberg Businessweek takes a deep dive into Twitter’s advertising’s business. Twitter is the other major social network after big brands’ ad dollars, and although its 100 million active members pale compared with Facebook’s 800 million+, there is the potential for a different kind of ad targeting arising on Twitter. The company is going after the “interest graph,”

An interest graph is different than the social graph provided by Facebook, which looks at connections, likes, and detailed demographic data like hometown, age, education and more, in order to narrowly target specific groups with ads. Instead, the interest graph is about what you like, what you read, and, generally, what kind of person you are. But the question is, can Twitter get a better read on users’ interests and personalities than Facebook can?

But Twitter is trying something different when it comes to targeting people with brands’ messaging. Twitter doesn’t know who you are, how old you are, where you went to school, where you live, or any of those more traditional demographic details.

Learn more about Twitter’s Interest Graph and Advertising at Techcrunch.

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23
Feb 12

The State of Twitter 2012

465 million. That’s the staggering number of Twitter accounts there are in the world, according to the latest infographic design from Infographic Labs. The infographic takes a look at the current state of things at Twitter.

Other interesting facts:  celebrity statuses only receive 21% of retweets, “interesting content” leads with 92%), and that there are 11 Twitter accounts created every second.

View the full infographic at blogherald.

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21
Feb 12

Brand Pages On Google+ Growing 4x Faster Than On Twitter

According to a recent report, brand pages are growing faster on Google+ than on Twitter.

Google+ introduced brand pages in November, while Twitter made the move, in an official manner in December, albeit limited to a few heavy hitters. But Twitter’s official brand pages are really a moot point here, because marketeers took to Twitter, capitalizing on the existing audience long before Twitter afforded them unique features that enhance the brand experience. In reality, Twitter has been home to brands far longer than Google+.

The fact that Google+ brand pages have only been around for four months could be part of the explanation as to why the growth has exceeded Twitter’s. On Twitter, out of the top 5 growing brands, H&M has seen the most growth with over 88,500 new followers in one month.

On Google+, H&M snags the second spot, after having added 287,000 new followers. The fastest growing brand on Google+ is Angry Birds, adding over 350,000 new followers in one month.

Read more details on this study at thenextweb.

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