imediaconnection explains six metrics that will help get a handle on your social media initiatives.
Referring site traffic: The information can shed light on what kinds of activities, posts, or promotions get people excited and interested in your brand. Maybe the answer is photo albums, or maybe the answer is contests.
Visited pages: It’s one thing to know that 200 people visited your website; it is much more helpful to know that of those 200, 150 spent time on the product information page, while only 25 visited the About Us page.
Facebook stats: The key here is often not in a single number. It will depend on the goal.
YouTube stats: YouTube offers statistics on demographics, audience retention and more.
Pinterest stats: Some of the most useful information comes in the form of referring pins.
Information about your advocates: This “metric” doesn’t require a lot of numbers or analysis: Simply find out who your advocates are.
Read more details on each of these at imediaconnection.