The business of social media is booming, and platforms such as Twitter and Facebook have allowed brands to reach a wider audience to whom they can effectively market their products and services, irrespective of where they are in the world.
The infographic below from the ODM Group looks at the business of social media.
Key takeaways:
- In conversations with family, friends and co-workers, the average consumer mentions specific brands over 90 times per week
- 53% of people on Twitter recommend companies and/or products in their tweets, and 48% deliver on their intent to buy that product
- By 2014, 53% of online sales will be directly impacted by the internet
View the full infographic on the business of social media at mediabistro.
Tags: advertising, Facebook, Social media, Social Media Marketing, Twitter
