Without a doubt, social networks have changed the way we communicate—personally, commercially and from a corporate point of view. Keep in mind the following when adding social media to your crisis response plan:
Do:
- Be prepared, both for managed, controlled messages and unplanned, uncontrolled ones, and have separate strategies for each.
- Get ready to enter into a dialogue with both your employees and your audience. It’s what social media is all about and, when handled properly, can turn negative comments into positive ones.
Don’t:
- Attempt to enforce a blanket ban on social networking—generally, it doesn’t work. Employees are likely to feel that they aren’t trusted and find ways to circumvent regulations. It’s better to acknowledge its power as a communications tool, regulate it and use it to benefit the company.
- Talk “at†your audience without listening and responding to them. This will undermine their trust in the company as a whole.
Learn more about the Do’s and Don’ts of using social media in crisis communications at prnewsonline.
Tags: enterprise, Guidelines Corporate Social Media, Social media
