The Facts and Figures about the Power of Visual Content

How Powerful is Visual Content on Social Media?  A recent study of Facebook’s top 10 brand pages reveal the real numbers and facts and figures on the engagement and sharing levels of photos and videos in comparison to text and discovered:

  • Videos are Shared 1,200 percent more than links and and text posts combined
  • Photos are liked 200% more than text updates

To put some perspective on the power of visual content other studies show that Photo and video posts on Pinterest are referring more traffic than Twitter, Stumbleupon, LinkedIn and Google+.

For more insights into the power of visual content below are some more revelations.

View the full infographic and more details at JeffBullas.

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This entry was posted on Monday, August 27th, 2012 at 4:48 pm and is filed under Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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