Brands can use social in many innovative ways beyond a Facebook app or social play. One example is IKEA and how they created a the Facebook Fan Sleepover.
After finding a Facebook group with almost 100,000 people called “I Wanna Have A Sleepover In Ikea“… IKEA themselves created a competition for their Facebook Fans to be part of a giant sleepover at the Essex IKEA store for 100 people. The video above displays what when on at this event.
View more details on this Facebook Fanpage sleepover at digitalbuzz.
Tags: brand, engagement, Facebook, Social media, Social Media Marketing
