According to the 2011 Cone Online Influence Trend Tracker released back in August, four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online from the social customer.
Higher cost items are more likely to be researched online:
This entry was posted on Monday, October 10th, 2011 at 10:49 am and is filed under Uncategorized.
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Read the entire article written by Michael Brito on Facebook.
