When visiting a company’s brand page on Facebook to search for help, we can’t always be 100% sure that we actually get an answer to the question we post. But maybe there are in fact certain industries where we can be sure to always get an answer?
According to a recent study carried out by Socialbaker, the leading industry in terms of response rate on Facebook is the telecommunications industry.
The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion. These top five industries are all positioned at more than a 40% response rate. This is also illustrated in the infographic below, which places them significantly higher than the industries on the rest of the list:

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Tags: reporting manager, social brands enterprise social media, social media manager




