The Most Engaging Industries on Facebook and What to Learn from Them

When visiting a company’s brand page on Facebook to search for help, we can’t always be 100% sure that we actually get an answer to the question we post. But maybe there are in fact certain industries where we can be sure to always get an answer?

According to a recent study carried out by Socialbaker, the leading industry in terms of response rate on Facebook is the telecommunications industry.

The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion. These top five industries are all positioned at more than a 40% response rate. This is also illustrated in the infographic below, which places them significantly higher than the industries on the rest of the list:

Read more insights at mindjumpers.

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This entry was posted on Friday, June 29th, 2012 at 2:30 pm and is filed under Social@Scale: Reporting Manager, Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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