While the addition of Google Search Plus Your World (SPYW) has made a big splash in the digital community, G+ is far more useful as a social network than it is as an augmentation of search on Google.com.
Here are a few pros and cons that are worth exploring:
Google+ Pros
As a social network, there are inherent social engagement benefits of Google+. The Google+ shares, pluses, comments and overall interaction behaviors necessary to improve Google+ inspired search visibility also benefit social network development and community engagement.
Google+ can definitely serve as another spoke in a hub and spoke content distribution and social engagement model.
Google+ Cons:
Is Google+ participation mandatory? The clear advantages of Google+ presence and activity in search make it impossible for companies that value online visibility not to join in. But that incentive is not the same thing as joining a social network because you know that’s where customers and influentials are.
Learn more about the pros and cons of Google+ at toprankblog.
Tags: engagement, Google+, Social media, Social Networking
