The Ripple Effect of Following a Brand on Social Media

Consumers are influenced by what brands their friends and family follow on social media.

A study from Ipsos OTX and Ipsos Global asked internet users worldwide about their presumed action when they saw that a friend “liked” or followed a certain brand on a social network such as Facebook or Twitter.

- 22% of internet users worldwide said they would buy such a brand.

While that is a relatively small percentage, younger consumers were more likely to buy because of a “like.” Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so.

Read more details on this study at emarketer.

This entry was posted on Tuesday, July 10th, 2012 at 10:14 am and is filed under Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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