A talk by Beyond’s Nils Mork-Ulnes and Judith Lewis at the recent Facebook Marketing Conference examined the science of sharing and the implications for Facebook marketers.
Mork-Ulnes highlighted three stats around sharing branded content on Facebook:
- 60% of people would be willing to share a product or service if given a deal/discount.
- 53% of people have used Facebook to interact with a brand.
- 36% of people liked or shared a brand page on Facebook in the last 30 days.
Mork-Ulnes provided data which indicates that fans exposed to brand content on Facebook buy more.
In tests, 2.12% of consumers that were exposed to ‘organic’ Starbucks branded content on Facebook made a purchase online or in-store compared to 1.54% who were not exposed to the content.
Read more insights on the science of sharing and the impact for Facebook Marketers at econsultancy.