Want to know what it might feel like if an airline actually treated its customers like friends? An airline that runs its business by listening, supporting and doing what’s best for its customers.
A Social Airline That Thinks Differently
Virgin America was built to be social. Their Executives are social and Virgin Companies are social. If you ever considered what an airline would look like if designed from the ground up to be social, it’s Virgin America.
“The whole point behind the airline was really to try to reinvent the domestic travel experience and make it better and make it more focused around our guests,†said Abby Lunardini, Director of Corporate Communications at Virgin America, “and from the beginning, our teammates were really active in the social media space, which helped support that goal.â€
Read more details on how Virgin America is using social and what your brand can learn from it at businessinsider.
Tags: brand, Social media, stats
