The Social Media Top Four

Here are some of this weeks product launches, platform upgrades and new marketing campaigns that dominated the social media and marketing spheres:

1. Google:  Google went a little launch crazy last week. It put Google Schemer into private beta, bowed Google Currents, Google Carousel and Find my Face, and integrated Google+ Circles into GMail users’ accounts.  Here are earned and owned looks at Google Currents for Android and iOS users:

2. Apple: Never to be outdone, Friday was the day Apple opened its biggest store yet on the balcony in New York City’s landmark commuter hub Grand Central Station. Smartly, the company gave journalists a sneak preview the day before. Apple apparently didn’t see the need in posting its own owned video of the opening. The earned media coverage was over the top.

Read and see more videos on the top social media campaigns and upgrades this week at forbes.

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This entry was posted on Tuesday, December 13th, 2011 at 10:40 am and is filed under Uncategorized. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.