As the social media landscape expands and evolves, businesses debate its potential to influence consumer behavior. Traditional methods of marketing and advertising have been around for decades and most companies are comfortable with the idea of TV ratings and billboard impressions. But making sense of social media? Well, that’s not easy, especially for executives and entrepreneurs.
Esteban Contreras shares his insights on the state of social media and social media marketing at socialnerdia.
Tags: social media manager




