The View of Social Business from the C-Suite

According to the research by MIT, C-level executives vary considerably in their perceptions about the value of social business to their organizations today. On average, and across all industries in the study, CEOs, presidents, managing directors, board members and CMOs are most likely to perceive social business as an important business initiative today. CEOs are twice as likely as CFOs and nearly twice as likely as CIOs to view social technologies as important right now. Below is the breakdown.

Despite their differences regarding its importance today, 70% of the executive respondents believe that social business will be important to their organization in three years.

Read more details on this study at Britopian.

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This entry was posted on Thursday, June 7th, 2012 at 9:44 am and is filed under Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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