Tumblr is experiencing a growth spurt—and now brands may be able to capitalize on it.
Tumblr founder and CEO Dave Karp, who was once adamant about not leaning on advertising for monetization, announced at the Ad Age Digital conference on April 18, 2012, that the platform would introduce new ad units for sale on the site’s “Radar” post, which is where Tumblr highlights popular and selected content.
Tumblr is heavy on consumer engagement. According to a February report from comScore, web users worldwide who visited Tumblr spent, on average, 89 minutes on the site during January 2012.
Learn more about Tumblr’s growth and advertising opportunities at emarketer.
Tags: advertisement, social media manager, stats, tumblr




