Twitter Ads Will be Rolled Out to 50 Countries This Year

Twitter’s CEO Dick Costolo recently announced Twitter will aggressively expand its advertising products to 50 countries worldwide by the end of 2012.

He’s hopeful that it would be able to sign on advertisers to buy Promoted Products, like Promoted Tweets, Trends and Accounts.

Currently 60 percent of users access Twitter via mobile, and its growth is still steady, not slowing down like its main rival Facebook.

Twitter’s revenue is expected to reach as high as $400 million this year and possibly up to a billion by 2014.

Twitter’s monetization strategy revolves around two main income sources: Promoted Products, its advertising products, and selling tweets from the firehose.

Read more details on this story at MediaBistro.

 

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