eMarketer reviews a recent GlobalWebIndex report, which concluded there were 11.7 million active Twitter users in Mexico during Q2 of this year. GlobalWebIndex defined active Twitter users as those who used or contributed to the platform at least once a month using any device.
Other results of the GlobalWebIndex study confirmed Twitter’s relevance. During Q2 2012, 44% of users in Mexico shared personal photos via Twitter, trailing only China (61%) and India (49%) among the nations included in the report. And emphasizing the importance of the social network as a listening post for marketers, 32% of Twitter users in Mexico made comments about brands.
Read more details on this study at emarketer.