Twitter Increases Share of Social Ad Revenues

Twitter is continuing to grow worldwide ad revenues at a rapid pace, eMarketer estimates, with 106.7% growth predicted for this year.

Twitter has increased its efforts to sell advertising outside the US, and the US portion of total ad revenues is expected to drop correspondingly, from 96% last year to 90% this year and just 79% by 2014. But with US ad revenues expected to rise from $259 million this year to $638 million at the end of the forecast period, Twitter’s share of total US social network ad revenues will continue to climb.

 Read more details on Twitter’s Social Ad Revenue at emarketer.

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This entry was posted on Thursday, September 13th, 2012 at 10:45 am and is filed under Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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