Twitter has redesigned its micro-blogging service giving companies a greater presence on its network. The company said the enhancements would make Twitter a more “compelling destination” for brands.
Experts have warned that the company must be careful not to “compromise users’ experience”. Business need to be aware of the mistakes other social media organizations had made after increasing the amount of marketing on their services.
However, a spokeswoman for Twitter said the main goal of the revamp was to make the service more simple and easy to use, rather than to focus on brands. The so-called “brand pages” will bring Twitter in line with similar features offered by Facebook and Google+.
Read more on the twitter redesign and what it means for big brands at BBC.
Tags: advertising, brand, branding, Social media, Social Media Marketing, Twitter
