Twitter launched interest-targeting Thursday for promoted tweets. The move allows those with Promoted Tweets and Promoted Accounts to set a list of interests that those accounts and tweets specifically target.
Marketers can now target more than 350 different types of interest categories ranging from Sports to Style and Fashion. Interest categories can be even more targeting than just the larger umbrella. For instance, if you want to target users under the “Movies and Television” interest you can specify that you are particularly interested in users who like Horror Movies.

Read more details on promoted tweets at Mashable.
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