Which Are the Riskiest Social Media Sites for Brands?

Social media provides opportunities for brands to connect with customers and prospects, but that openness and transparency often leaves companies vulnerable to critics.

Deloitte and Forbes Insights found that US executives considered social media one of the top five sources of risk to their companies over the next three years.

Of professionals who cited social media risk management as part of their job, including lawyers, social media managers and compliance officers, 35% said Facebook was a significant risk. Additionally, 25% said Twitter was a significant risk and 15% assessed YouTube and other video-sharing sites similarly.

Read more details on this study at emarketer.

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This entry was posted on Thursday, August 30th, 2012 at 11:04 am and is filed under Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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