In the past year most major airlines have made the initiative to take off on social media, launching a variety of social efforts to connect with their fliers. In lieu of the recent news about American Airlines, the importance of social media to the aviation industry is more apparent now than ever.
For anyone that is still questioning the power of monitoring social media, take a look at American Airlines.
It was announced in October that based on Amplicate’s social media analytics report that American Airlines is the most hated US airline, with 90% negative feedback. Now, American Airlines is filing for bankruptcy. Could Social Media Have Prevented This?
Traveling and flying are relatively stressful experiences for most. Most US airlines make little effort to alleviate that stress and fliers are not afraid to share their frustrations and woes on the social network of their choice.
The following infographic details how airlines allocate resources to social media:
View the full infographic and learn more on how airlines are using social media at socialmediatoday.
Tags: brand, engagement, Facebook, Social media, Social Media Marketing, social media ROI, Twitter
