Why Big Corporations Are Putting the Brakes on Social Media

When it comes to corporate blogs, Twitter accounts and Facebook pages, a new study suggests big business social media may be suffering from neglect.

A recent report by the Center for Marketing Research suggests social media use among America’s largest companies is losing steam.

- Less than a quarter of the top Fortune 500 companies now have a public-facing blog -the same percentage reported in last year’s study.

- Twitter and Facebook use among Fortune 500 companies was similarly stunted at 62%, only 2% over 2010.

However the same study indicates that smaller corporations are not following in this pattern.

- Twice as many blogs are hosted among the annual Inc. 500 listing of America’s fastest growing companies.

- 71 have Facebook pages, while 59 percent use Twitter on a regular basis.

This reflects the notion that smaller companies place more importance on open communications with customers. Or it could be a factor of the internal structure and culture of these fast-growing firms.

Read more on this study and why big corporations are putting the brakes on social media at entrepreneur.

Tags: , , ,

This entry was posted on Sunday, November 20th, 2011 at 10:49 am and is filed under Uncategorized. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.

  • @MichaelGaspar

    Social Media ≠ Social Networks. One insight might be that companies are diversifying their social efforts to not bandwagon their strategies on social networks alone. Regardless, interesting findings.

  • http://sprinklr.com ckieff

    Michael,
    You may be right. Another consideration is that most large organizations that feel free enough to engage in social media are doing so. So the growth is slowed because the remaining growth areas are in heavily regulated industries like medicine and finance where social media is much more difficult to implement.
    Thanks for joining the conversation.
    Chris