Why Boomers, Millennials Like Facebook Pages

What drives baby boomers and millennials to click the Facebook like button?

Allfacebook discussed key findings from Research by GutCheck:

  • 52 percent of boomers will like brands in exchange for offers, compared with 42 percent of millennials.
  • Both groups had trouble remembering all of the brands they had liked — 63 percent of millennials and 60 percent of boomers.
  • Just 16 percent of millennials and 36 percent of boomers said they truly “liked” brands they have liked on the social network.

Read more insights on what drives Facebook likes at allfacebook.

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This entry was posted on Monday, September 10th, 2012 at 11:11 am and is filed under Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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