Why Consumers Engage on Email and Social Media

Consumers connect with brands both via email lists and by “liking” companies on Facebook.

Chadwick Martin Bailey analyzed why consumers engage via email and Facebook and found that receiving discounts and special offers was the top motivation.

Motivation for Email engagement:

- 58% discounts and offers

- 39% taking part in specific promotion

- 37% to support the business

Motivation for Facebook Engagement:

- 41% discounts and offers

- 25% to show a business support

- 22% to share support with others on Facebook

Read more details on this study, and how consumers engage different on email and social media at emarketer.

 

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This entry was posted on Thursday, April 19th, 2012 at 9:47 am and is filed under Social@Scale: Community Manager, Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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