Michael Brito shares on Britonpian his thoughts on why culture change must be a business strategy.
“In my view, it needs to be the driving force for any and all business strategies, specifically for social business initiatives. They cannot be separate. Process and governance are certainly important. Technology is imperative and will help facilitate collaboration; but it’s behavior change that is the foundation for adoption.”
Studies Have found:
- The average return on social engagement was calculated to be between 3-5%.
- The top two areas where executives thought social engagement had real value were improved marketing and sales effectiveness (84%) and increased sales and market share (81%)
Read more details on this on this study and why culture change is the barrier to social business adoption at britopain.