Arguably McDonald’s biggest social-media success has come from the burger chain’s Canadian division — but the one of the biggest beneficiaries has been the U.S., thanks to the borderless nature of the web.
That platform, “Our Food. Your Questions,” is a website that allows customers to submit queries to McDonald’s Canada, which answers some of them with videos.
Despite the program’s success, McDonald’s USA hasn’t released similar videos — perhaps because it doesn’t need to. Indeed, the photo-shoot video has attracted more than 6.9 million views on YouTube, the top viewing location was the U.S.; Canada didn’t even register in the top three on the locations list.
Read more details on McDonald’s social media campaign at adage.