Arguably McDonald’s biggest social-media success has come from the burger chain’s Canadian division — but the one of the biggest beneficiaries has been the U.S., thanks to the borderless nature of the web.
McDonald’s, has over the past few months tapped social media to tell a story of transparency and food quality, has seen success and stumbles.
That platform, “Our Food. Your Questions,” is a website that allows customers to submit queries to McDonald’s Canada, which answers some of them with videos.
Despite the program’s success, McDonald’s USA hasn’t released similar videos — perhaps because it doesn’t need to. Indeed, the photo-shoot video has attracted more than 6.9 million views on YouTube, the top viewing location was the U.S.; Canada didn’t even register in the top three on the locations list.
Read more details on McDonald’s social media campaign at adage.
