Why Social Media Makes Customer Service Better

Mashable explains why Social media customer service isn’t just a cute tool to be used by opportunistic marketing departments to big up the brand; it is an essential method of communication that needs to become part of a clearly defined organizational model.

It Affects Current and Potential Customers: The post-sales experience brings both acquisition and retention power.  Any strategy for the implementation and integration of social media customer service must be future-proof, responsive and enhance the business as a whole. The social customer service model needs to be as organic and flexible as the medium that created it, while simultaneously delivering tangible results for the business through a stronger brand identity, better customer service and a long-term strategic plan.

Read more details on why social media makes customer service better at Mashable.

This entry was posted on Monday, October 1st, 2012 at 10:33 am and is filed under Social@Scale: Social Media Manager. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.


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