This is an intensely personal case study from yours truly company- Sprinklr. Read on, this is why every brand needs social media presence. And if you don’t build your social capital before you need it, it becomes too late.
In a scenario that has been played across many companies for many years, when an associate’s relationship with a firm ends, there is always a possibility of outbursts. I have personally heard accusations being screamed out as the person leaves the office, at least a couple of times in my career. However, in the traditional world (sans social media), the person leaves the building and it just becomes only an unpleasant day to remember.
Fast forward to the day of Twitter and Facebook, an unhappy associate can amplify these and even threaten to use the social loudspeaker as a way to try to force the company into paying them, well, let’s just say, a lot of money 
Our counsel forbade us from revealing any details but rest assured that all is well. Sprinklr isn’t against green (actually we are so pro-green). We aren’t violating any laws either and are committed to upholding all of our contractual obligations. We expect our associates to do the same
And BTW there aren’t any issues with our security infrastructure. In fact, I’m proud of our security team that caught the abuse with a demo account within 30 minutes, early this week. And they were able to shut it down right away even at 4AM .
If you think you know someone who might have been misguided with wrong information, please retweet or repost this. And for all those clients and prospects who have been tweeting about how you love the platform, I’m sorry that some of this noise is going to drown your compliments.
Long live social media! And in the new world, truth comes out loud as the medium inherently amplifies it.
Cheers,
Ragy
PS: If you are a client or prospect or strategic partner or former employer that has been presented with suspect information, please feel free to contact me directly – rthomasATsprinklrDOTcom
Tags: Sprinklr